“What is the secret to getting customers coming back to you unflinchingly for your services and products and not your competitors?” – This question is asked by almost everyone in every business. The answer is simple – building strong relationships.
Your relationship or the journey with your clients does not finish once they hand over the cheque to you. That is where it all starts. To build a brand, you need to make promises that you live up to and build relationships that both the sides value immensely.
So, what is the best way to stay connected to your customers, clients, and prospects after they have engaged with your brand? In the digital world, one of the best ways to do this is through email marketing.
Why Email Marketing?
You might want to know what edge email marketing has over other marketing strategies like social media ads or even phone calls.
Email marketing empowers you to essentially reach out to your prospects at a very personal level without coming off as too invasive like that in case of phone calls or as a stranger like in regular social media ads.
You get to make your way into their email inbox and plant your product or service right in front of their eyes without much hassle. Speaking with your customers directly also enables you to take feedback on your products and services, which will help you further refine your business model.
Why Should You Incorporate Videos In Your Marketing Emails?
Conventionally, companies all over the world have used text as their primary method of sending out information to their clients through their email marketing strategies. However, it is vital to realize that although the text is a great way for search engine optimization and increasing your digital footprint, it is the video that most effectively converts a person from a customer to a viewer.
As many brands have started to realize this, their emphasis on including videos for sales wherever possible in their marketing campaigns is growing rapidly. As a matter of fact, according to a survey of over 656 unique respondents, more than 85% of businesses use video as a tool for marketing.
What Kind Of Video Content Should You Include To Stay Connected With Clients?
Below are six popular and highly engaging video content ideas that you can use to interact, stay connected, and build relationships with your prospects through your email marketing campaigns.
- Personalized experience
- Bonus content
- Tell a story
- Invite to events
- Express gratitude
- Behind the scenes
1. Personalized Experience
This is hands-down golden when it comes to any form of marketing! Personalizing your emails for each client hits totally different.
You can personalize your videos by adding their name to your videos as text or actually saying it out. This makes them feel valued, and so are more likely to come back to you and engage with you in the future.
Hippo Video makes this very easy with its built-in video editor. Simply record your videos, and type in the names of your prospects in the editor. Then, you can also add a call-to-action (CTA) button in the end to increase the likelihood of customer engagement.
2. Bonus Content
Marketing is a lot about providing value to your potential clients without taking any money from them. Therefore, when you present them with free bonus content that is useful and is not found elsewhere, through your video emails, they are bound to stick around with you longer for the value you provide them.
However, make sure that your bonus content is not deprived of quality. They should be as good as your other regular videos, if not better. This means you have to mindful of even the little things like mic test for good audio quality and filming in a place with ample lighting.
3. Tell A Story
Reach out to your prospects and audiences with a captivating story about your company, products, or services, because who does not love a good story?
This helps in raising the awareness of your brand. Improving brand awareness goes a long way in coming off as a company with strong roots and moral grounds. Typically, customers are likely to prefer spending their hard-earned money on a brand that has grown from the ground up with the main focus on customers and has overcome a myriad of hurdles in the most ethical way possible.
4. Invite To Events
Through video emails, you can invite your prospects to join the events of your company like keynotes, webinars, and more. This helps them stay in the loop with everything that is going on in your company. Furthermore, they are also more likely to talk about such events with their friends, family, and social media.
5. Express Gratitude
Emotions play a monumental role in all aspects of human life and in business models. Expressing your gratitude towards your customers in the form of videos via emails creates a strong emotional bond between them and the company.
You can express how they have contributed towards the betterment of the brand’s community and that you are deeply thankful for their presence in the journey of your brand from zero to one. Do not forget to mention that all this would not have been possible without their constant love and support, because that is the fact.
6. Behind The Scenes
There is a lot of content, not just on-screen but also off-screen. Hence, behind the scenes of your products, services, and operations make for great video email marketing content.
Many people do not know what goes on behind the scenes of the brands that they engage with. Giving them a glimpse of that every now and then keeps them intrigued and also reinforces their trust in the company.
In a nutshell, video email marketing can help you quickly close deals and move your prospects rapidly through the sales funnel while also keeping in touch with them and building strong relationships.
Additionally, building strong relationships also helps to build a positive and constructive network. Such a network eventually starts to work for you rather than the other way around until you keep up your brand’s value by living up to your standards and sticking to the company’s core values.