Characters : Bonobono
About the Author
Mikio Igarashi, the creator of Bono Bono, is one of the most noteworthy graphic novel artists in Japan, who is said to have determined to be an artist at the age of 5 by divine revelations. Debuted at the age of 24 with
About Bono Bono
“Bono Bono”, written and drawn by Mikio Igarashi, first saw its light in 1986, and 43 volumes were published by Takeshobo ever since. Over 10 million copies were printed from volume 1 to 36. Popular not only in Japan but all around the world, Bono Bono has been made into various illustrations books, film comics, original guide books, and collections of storyboards, and Korean fans first met him through the original comic book series published by Seoul Culture Co.
Kiddyland, a Japanese character merchandize store, has created a section for Bono Bono, and featured an autographing event with the author, and exclusive fairs – something worthy of a second golden age.
TV series, Theatrical Releases
Cornerstone of brand awareness, Bono Bono Animation
Aside from comic books, TV animation series and theatrical cartoons are released in DVDs, which proved to be very popular.
1. TV Animation: Just as exciting as the comic books, Bono Bono’s TV animations were broadcasted in Korea on KBS 2, SBS, Tooniverse, and Daegyo Children’s TV. A new series was made in April 2016, and its broadcast was confirmed on Tooniverse in holidays 2016.
2. Theatrical Animation: 1993 released in theatres / 2002 3D animation released / 3rd animation in the works.
The protagonist. He’s a sea otter who shows interest in everything from common occurrences to mysterious and quirky things. He carries a shell with him at all times and feels very anxious otherwise. Bono Bono’s good at apologizing, and his hobbies include: climbing dad, tripping over dad, and ponder ‘is my dad really my dad?’
Bono Bono’s chipmunk friend. As soon as he says – in fact before he says – “are you going to hit me?” he gets smacked by Araiguma-kun. Everyone tells him he can’t live on his own if he carries around a walnut everywhere, but he does it anyway, all the time. He stays true to his character, no matter how much Araiguma-kun bullies him, and he can be very bold when the opportunity arises.
Bono Bono and Shimarisu-kun’s friend. He’s a mean raccoon who likes to bully his friends. He’s also the most realistic character, so naturally he’s not happy with Bono Bono and Shimarisu-kun’s antics. He looks rough and tough on the outside but he’s soft on the inside once you get to know him
He’s a lynx who spends most of his day sleeping in his cave. Everything about him is a mystery to us but one day the mysteries of his past will finally be revealed. He also answers whatever question Bono Bono and friends have for him.
01. Familiarity through 30 years of history and broadcast
* Characteristic products can be developed using distinct and unique personalities and colors of the characters and simple design
03. Cute / Popular / Funny
* Using vivid colors blue, pink, and brown, targets both male and female demographics
* Familiarity through comics and cartoon
* Contents both children and adults can enjoy
04. Age Target
* Adults (20-30) who were exposed to comics from the late 90’s and cartoons from early 2000’s are the main target. Unlike other characters, popular among male consumers
* Core Target – teens to adults (10-30)
* Sub Target – children and infants (6-13)
* Department stores / specialty stores / outlets
SMC are licensing Bono Bono in such diverse categories as plush toys, stationary, food products, and digital items
-Promotions include CU PPeppero Day, Lotteria, and Sinsago
-Bono Bono makeup products, basic cosmetics, and cleansing line launched (sold in Korea, Taiwan, and Russia)
-Poky, leisure ware, smartphone cases, mobile games, eye masks, app themes, pet products, coloring books, socks, digital emoticons, etc.
T Telephone theme