Characters : The bears’ school
About the authors
Writer: Hiroyuki Aihara
Born in Sendai, Miyashiro prefecture, graduated from Waseda University, Japanese literature.
<Rin and Green>, <Jackie’s Treasure> and other works
Illustrator: Nami Adachi
Born in Tajimi, graduated from Tama Art University, graphic design
<Bunny and the Snowman>, <Rin and Green> and others
Picture book ‘The Bears’ School’ series
The Bears’ School has sold 2.1 million cumulative copies up to 2016. The beautiful watercolors from the illustrations fill the pages with glee and its very presence becomes an interior item. The books revolve around daily stories of 12 bears. Celebrating its 15th anniversary next year, The Bears’ School will distribute the 15th anniversary commemorative artworks, and plan to open various events.
Jackie is the only girl out of the 12 bears. She likes to cook and accessorize so much that her wardrobe is filled to the brim. She’s a bit of a crybaby, but overcomes it with bravery and positivity.
David; Jackie’s polar bear boyfriend. Likes to play sports and always wears a suave suit. He’s courageous but collected. He lives far from Jackie but pulls her heartstrings with letters.
The Benign Bear Bothers
11 bear brothers who swoop in to fix everything whenever Jackie’s in trouble. From the oldest; Dickie, Woolie, Anton, Albert, Max, Toffee, Harry, Bernard, Peter, Herman, Roy.
Black bear doll Chakie. It never leaves Jackie’s sides. They are the perfect pair who sticks together when in school, traveling, or sleeping. Sometimes it even feels like it’s alive.
01. A marriage between watercolors artworks and a standard bear character
02. Universal world building, contemporary details accentuated
* Archetypal elements of children’s world: bears, school, friends
* Unique elements such as fabric and color combinations
* Picture books capable of becoming an interior item by its very design
03. Age Target
* Core Target – women in 10-30’s
* Sub Target – infants and toddlers
* Department stores / specialty stores / outlets prioritized
Celebrating its 19th anniversary this year, ‘The Bears’ School’ has become an iconic character in Japan. Annual royalty in Japan nets ¥10 billion, and merchandize are expanding centered around plush toys, stationary, children’s apparel, and food goods. The cause for success can be accounted for Jackie’s cute demeanor, high quality design and products that reflect the world view, and refined collaboration events. ‘The Bears’ School’ merchandize was launched in Korea by SMC, and products such as picture books, plush toys, stationary, bedding, cell phone accessories are introduced. Grand-scale promotions are further planned for the future.
The bears’ school Homepage : http://bears-school.com
Wet tissue cap