Design brand : Frida kahlo

Design brand > Frida kahlo

Mexico’s most prominent revolutionary artist, Frida Kahlo

Frida Kahlo was born in Coyoacán, Mexico City, July 6th 1907, at the dawn of the Mexican Revolution. Kahlo directly pointed out the correlation between her life and the revolution, going as far as to say that she was born in 1910, the year the revolution started. The defining feature of her art is the vibrant colors inspired by native Mexican culture.

Frida Kahlo suffered from physical pain all throughout her life. She had polio at a young age that caused a limp in one leg, and in 1925 she had a car accident which damaged her spine, pelvis, and uterus, forcing her to spend most of her days in bed. That was when she started painting. Since Kahlo mostly drew from the mirror on the ceiling, most of her works are self-portraits, but her works show love, joy, passion, and creativity.

Diego Rivera’s Love

Frida Kahlo’s life opened a second act when she met Diego Rivera, the Mexican mural painter. They got married in 1929, overcoming the 21 year age gap. At the early days of the marriage she accompanied Rivera to America as his wife, but her work was slowly recognized and gained fame.

As a result she opened an exhibition in New York 1939, and became the first Mexican artist ever to hang her work in the Louvre. Diego Rivera was Kahlo’s love of her life, but the pain caused by his infidelity and divorce was greater than her physical suffering. In 1953 she fulfilled her dream and opened an exclusive exhibition in Mexico City, and passed away the following year.

Frida Kahlo opened an exhibit in New York 1953, and became the first Mexican artist ever to hang her work in the Louvre. She tried to overcome the pain through painting, and lived her life to the fullest. In 1953 she fulfilled her dream and opened an exclusive exhibition, in Mexico City. She passed the next year but her legacy lives on with collaborations with famous global corporations such as Zara, Desigual, Converse, Mont Blanc, and VISA

Licensing

Marketing Point

01. Mexico’s most prominent revolutionary artist Frida Kahlo

* Exotic and vibrant colors reflecting the Mexican national image

02. Artworks reflective of Frida Kahlo’s life, passion for life

* Despite living with physical pain all her life, she led her life full of passion, and the artworks reflect that

03. Age Target

* Core Target – Adult (25-35)

04. Distribution

* Department stores / specialty stores

I’m happy to be alive, as long as I can paint.

Frida Carlo’s artwork contains the life and spirit of Fridacalo, who lived his life passionately. The image of the Mexican state reflects the exotic and intense colors. South Korea is currently carrying out licensing business with SMC and commercializing various items such as beverages, cosmetics and clothing.

Product Overview

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