Design brand : Live nation

Design brand > Live nation

100 Famous Artists Around the World

Live Nation is one of the most expansive entertainment groups that owns copyrights of 90 artists and 8 musicals ranging from rock bands like Aerosmith to the musical Cats. The figure from the logo can mean two things; the first is an artist spreading in the moment of the gig, and the second is the audience cheering. At the official web page (http://www.livenation.com) you can check concert schedules and ticketing information of their artists, and watch the live footage of their successful Best 9 concert.

Licensing

Marketing Point

01. Collaboration with the world’s famous artists

02. 90 artists, 8 musicals

* Rock: Aerosmith, Nirvana, Sex Pistols, and many more
* Pop: Madonna, Maroon 5, Coldplay, and many more
* Hip Hop: Wu-Tang Clan, Odd Future, and many more
* Dance: Deadmau5, and many more
* Musicals: Cats, Phantom of the Opera, and many more

03. Age Target

* Core Target – Young Adult (20-30)
* Sub-Target – Adult (30-40)

04. Distribution

* Department stores / specialty stores / online

상품소개

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