FC brand : Realmadrid CF
01 Official name : Real Madrid Club de Fútbol
02 Year founded : 1902
03 Home : Madrid, Spain
04 Home ground : Santiago Bernabéu (capacity 85,454)
05 Nicknames : Merengues, Blancos
The club’s namesake Real (Spanish for royal) was bestowed by King Alfonso XIII in 1920 together with the royal crown. The letters in the center are stylized letters of the teams initial M, C, and F. The crest is largely unchanged since 1941.
Real Madrid is a slogan derived from ¡Hala Madrid y Nada Mas!, which means ‘Nagazada Madrid!’
Part of the Primera Liga of Spain, the club was founded on March 18th, 1902 as Madrid Football Club. Real Madrid is the wealthiest football club in the world and FIFA World Magazine named them the most successful football club of the 20th century. They have always played in Primera Liga and won a record 33 La Liga titles and a record 13 Champions League titles.
01. High brand awareness as a club of 100-year tradition
02. Products developed utilizing star players
03. Age Target
* Core Target – Young Adults / Age 13-35
* Sub-Target – Adult (36-45)
* Department stores / specialty stores / outlets
Through SMC, merchandizing has started with E Land Mollti’s children’s apparel. Socks and underwear have also been successfully merchandized and the product range is expanding to stationary and adult apparel.
Homepage : http://www.realmadrid.com/en
Copyright : © Real Madrid(18)