· Marketing Point
01 30th years anniversary - Standard Character and High Brand Awareness
02 Key words – Cute, Popular, Funny
03 Age Target
* Core Target – 10~30 years old * Sub-Target – 6~13 years old
Debuted through a Japanese monthly magazine for kids and young adults from 1986 in Japan, the Bono Bono’s consumer products program has succeeded in Japan with more than 500 merchandise developed in various consumer products areas including plush toys, home furnishings, school supplies personal cares.
Bono Bono official website : http://www.bonobono.jp