· EDUARD USPENSKY
Eduard Uspensky started writing from 1964 and officially debuted in 1965. The first series for Cheburashka , “Crocodile Gena and Cheburashka” has been published since 1967 and been loved by Russian kids. His works were translated into 25 different languages and produced into TV animation and film.
Cheburashka was born in the book “Crocodile Gena and Cheburashka” which was published in 1967. In 1971, Stop motion animation series has been started and Cheburashka became Russia iconic character. Based on picture books and animation, Cheburashka reached to film animation. Now it is standard character well known to worldwide including Japan and Taiwan.
Cheburashka used to live in tropical forest, but one day he crossed an ocean in a box of oranges and came to city. Cheburashka couldn’t walk well and fell down a lot at first since Cheburashka was in a box for a while. That was why he was named “Cheburashka”- the origin of this work means kids who fall down easily. Three Key words for Cheburashka are friendship, sincerity and effort. In 2013, film animation was released in Korea and JEI TV broadcasted TV animation.
· Attraction of Cheburashka
Cheburashka has various contents range from picture books, TV animation to stop motion animation film. One of fascination points of Cheburashka is that there is no limitation in changing body color. From the year of 2013 SMC entered a licensing agent agreement with the property owner. The company has very successfully developed its merchandising area for the Cheburashka in Korea. The company has already signed contracts for key categories such as publishing and plush toys.