Introduce

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Harvard

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Harvard is the oldest institution of higher education in the United States, established in 1636 by vote of the Great and General Court of the Massachusetts Bay Colony. It was named after the College’s first benefactor, the young minister John Harvard of Charlestown, who upon his death in 1638 left his library and half his estate to the institution. A statue of John Harvard stands today in front of University Hall in Harvard Yard, and is perhaps the University’s best known landmark. Harvard University has 12 degree-granting Schools in addition to the Radcliffe Institute for Advanced Study. The University has grown from nine students with a single master to an enrollment of more than 20,000 degree candidates including undergraduate, graduate, and professional students. There are more than 360,000 living alumni in the U.S. and over 190 other countries.

BRAND POWER

- Established in 1636, Harvard is the oldest institution of higher education in the United States.
- Harvard University (comprising the undergraduate college, the graduate schools, other academic bodies, research centers and affiliated institutions) mission is to educate the citizens and citizen-leaders for our society

BRAND IDENTITY

- Preppy Look & Ivy Style
-The simple and traditional designs with the Veritas shield with the School color of Crimson and various shields from each college

HARVARD COLOR

- Crimson was officially designated as Harvard’s color by a vote of the Harvard Corporation in 1910

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SHEILDS

- The Veritas shield and each college’s shields



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