Licensing

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Dartmouth

· Marketing Point

01 Highlight ‘Cultural Image’ beyond University’s sole limited image

02 Sport Casual / Young Power / Simplicity
* Young Adult culture
* Simple designs
* Quality Sport Casual
* Unique Fashion Brand Image
* Long term Marketing

03 Age Target
* Core Target – Young Adult / Age 13~22
* Sub-Target – Infant & Children(3~12) / Adult(23~35)

04 Sales Channels
* Department store / Hypermarket / Convenient store

· LICENSED MERCHANDISE

- Sportive merchandising with Nike, Jansport, Under Armour, and Etc.
- SMC has been an agent of Dartmouth from 2004 in Korea, China, Taiwan, and Hongkong. In Korea, there was collaboration with POLHAM for clothes in 2011 and now targeting to license clothes and general goods.

Homepage : http://dartmouth.edu/
DARTMOUTH™

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