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Columbia

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Located in New York City, Columbia University, one of the prestigious Ivy League Universities, is the 5th oldest college in United States. Columbia University was originally founded in 1754 as King’s College by George II of Great Britain. After the American War of Independence it was renamed Columbia College in 1784, and then changed again to Columbia University. There are currently over 60 licensees manufacturing Columbia Univ. licensed products and some of them sell in the Columbia Store.

BRAND POWER

-Columbia is the oldest college in New York and the fifth chartered institution of higher learning in the country, making it one of nine colonial colleges founded before the Declaration of Independence
- Columbia University is renowned with its honorable alumni including former president Franklin D. Roosevelt, Warren Buffett, and Barack Obama

BRAND IDENTITY

- The color of Columbia is ‘Columbia Blue and White’
- Application of the images of ‘New York’ and Lion which is the symbol of Columbia University

COLUMBIA COLOR

- Blue

SHEILDS

- The Columbia shield and logos





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