Introduce

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Princeton

Princeton University, aside from being one of the oldest colleges in America, is also one of the most prestigious and traditional. One of the Ancient Eight and the nine Colonial colleges, Princeton University’s history spans for more than 250 years. The college was originally established to educate ministers dedicated to Presbyterianism but like many other colonial colleges, Princeton has become a versatile and successful research university over time. Under the management of Woodrow Wilson, who is better known as the 28th president of America, Princeton introduced the preceptorial system and was economically reformed in the early 20th century.Princeton continues to be prestigious to this day with endowment of $14.4 billion.

BRAND POWER

The university has graduated many notable alumni. It has been associated with 41 Nobel laureates, 21 National Medal of Science winners, 14 Fields Medalists, the most Abel Prize winners and 126 Marshall Scholars. Two U.S. Presidents, 12 U.S. Supreme Court Justices (three of whom currently serve on the court), and numerous living billionaires and foreign heads of state are all counted among Princeton's alumni.

BRAND IDENTITY

- Princeton's colors are orange and black. The school's athletes are known as Tigers, and the mascot is a tiger

PRINCETON COLOR

- Orange and Black



SHEILDS

- The shields and representative character





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