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Chelsea FC

· Marketing Point

01 The high level of awareness as a best club with more than 100 years of history

02 Merchandising with star players of the club

03 Age Target
* Core Target – Young Adult / Age 13~35
* Sub-Target – Adult(36~45)

04 Sales Channels
* Department store / Hypermarket / Convenient store

Merchandising not only in England also whole European countries, America, and Africa. In Korea SMC has been licensing with Moltti for youth clothes. Now targeting to license adults clothes, footballs, fancy goods and Etc.

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